Cat Footwear is hitting the road this season with the Make A Scene Tour to celebrate the launch of the current Fall/Winter 2016 collection, and give a first look at the upcoming Spring/Summer 2017 line.
In New York, the Cat Footwear team made a scene with a DIY cocktail bar hosted by master mixologist Pamela Wiznitzer, the Creative Director of Seamstress New York; a pop-up tattoo parlor featuring temporary ink by Tattly; a photo booth courtesy of @DrinkBai; tunes by DJ Jasper Stapleton; and a curation of the city’s greatest eats thanks to @TheBrotherBuoy, including cookies and brownies by @ovenly, charcuterie by @cherrypointnyc and mini pop tarts by @hailmarybk.
The launch included loads of rugged boots for Fall with an emphasis on the details from the premium leathers to the nail head embellishments, and super comfortable options using Cat’s proprietary EASE technology. For Spring, consumers can expect to find the gutsy product Cat Footwear is known for in lightened up textures and styles that still offer protection from the unpredictable elements and the hardworking durability the Caterpillar brand is known for.
Next up: the tour includes stops in Chicago and Los Angeles, and everyone has a chance to join in the fun with the Make A Scene Weekend Getaway Contest. The trip includes a $1000 flight voucher, $1000 hotel voucher, $500 Visa Gift Card for spending money, and a pair of Cat Boots. Enter to win at: bit.ly/masweekend.
Press release by Alyson Roy, photos by Alyson Roy & Rachel Olivia-Valdes