On a fashionably chilly night in Los Angeles, Sav Noir presented their GUCCI GOTH collection, a challenge to the typical Gucci runway, one that was replaced with a fabulously diverse cast of alternative, POC, queer and genderfluid models. A mix-up to their past collections, which have been defined by a purely monochrome colour scheme of blacks and neutral tones, Sav Noir redefined their aesthetic, presenting bright floral and geometric prints, 60’s inspired pastel and disco colour schemes and pink velour tracksuits.
Sav Noir was started by LA-based fashion designer Edwin Hayes, who was inspired by the Euro-goth era of the 1980’s, and has most recently been motivated by the Gucci aesthetic to infuse a goth spin in his latest collection ‘Gucci Goth’.
The Gucci Goth runway event radiated a strong sense of community, with not only the models being well-known in the QPOC communities, but also the attendees being models and creatives themselves. The night began with a bang as a series of motorcycles came roaring in, riding down the runway and performing tricks to let the crowd know that the show was about to start. With that same energy, the models fiercely strutted down the runway to the cheers and applauds of the crowd as their local favourites did their thing. The enthusiasm was infectious, as was the support and genuine love that came for Sav Noir, a brand that has diversity and representation rooted in its core values.
Fashion: Sav Noir @sav_noir
Styled: Devi @they.la
Photography: Gustavo Oliver @g.0liver
Words: Sahar Nicolette
1 thought on “Sav Noir GUCCI GOTH: Diversity, Vibrance & Alt Love”
The SAV NOIR company is a fraud. They charged me 850$ for a garment and never sent it.
They are aware of the situation and are not offering a refund or sending the product.
PLEASE DO NOT ENCOURAGE SAV NOIR.
I have opened a claim with the gouvernement to avoid having others being scammed.
It has been a back and forth for two years between SAV NOIR and myself. I am now obliged to take this matter into legal action.