Skip Squad Fitness: The Movement Celebrating Black Joy

Founder of Skip Squad Fitness, Miss Brown is a creative Skipologist and skip-fit superstar based in London with a refreshing burst of energy slowly taking up the fitness scene, complete with fun charisma.

During the first UK lockdown, Miss Brown wanted to keep the blues away and keep herself mentally and physically fit, so she used the time to get back onto the ropes and skip her best life — for 3 months straight. In this process, along with a lot of research and encouragement from her local community and online, she realised she had curated something unique worth sharing and another way to turn her skills and passion into a career whilst being of service.

“I created Skip Squad Fitness and a Skipologi programme during summer 2020 lockdown. There are tutorials on Instagram and Youtube with my own steps to keep things fun, such as ‘Yasss Queen’, ‘Adwoa’, ‘Hip-hop’ and ‘Peppa dem’. Skip Squad Fitness is a new skip-fit movement with a community spirit serving up a whole mood with a splash of culture so you can SKIP, DANCE and LIVE your best life too! My brand aims to be playful, authentic and hopeful”- Miss Brown

Skip Squad fitness is a Black owned business that celebrates Black joy.

The images in ‘Skipogi’ reflect feminine energy complete with growth and hope. The editorial also references fun and freedom in skipping and explores how nature is key to our wellness because we are connected to and bound by it. The trees represent the afro-textured ‘natural hair’, which is our natural crown.

Through Miss Brown, we pay an ode to celebrating ‘Black girl magic’ while presenting the essence of play, Black joy and hope, blending strength and femininity. The fabrics were screenprinted for the design detail and the pieces are couture and made in London. The outfits are from Black graduate designer Genieve Couture, while photographer Robin Jade is also a young Black woman. Through Skip Squad Fitness and this editorial, Miss Brown focuses her attention on uplifting black owned businesses and business owners like herself.

Skip Squad fitness is a Black owned business that celebrates Black joy.

“During our global pandemic, highlighted systemic and overt racism once again served traumatic reminders for myself and other Black people around the world and presented the reality that the ongoing threats to everyone’s collective spiritual, financial growth and happiness would be sticking around long after ‘Rona…so we have to persevere collectively…I am aware Black women like me will feel ‘seen’ and hopefully take up space as leaders and ‘fit-fluencers’ more, as often we are unrepresented, do not see our own value or are not given as many opportunities — which really impacts self-esteem. Black joy is important and ‘Blackness’ should be normalised in corporate spaces and general branding without being tokenistic or ‘hindering’. It’s 2020, time to RIP the current status quo”- Miss Brown

Miss Brown regularly posts skipping tutorials for beginners and intermediates as well as general skip-fit content. Since launching a few months ago she has inspired adults and children all over the world to start skipping, as well as hosting an online skip-fit class and lessons in the park. This is all whilst studying a level 3 Personal Training course and qualifying as a level 3 First Aider, in order to take Skip Squad Fitness to the next step and fully launch her career with professional expertise and credibility rather than relying on ‘followers or insta-fame’.

Miss Brown will launch the official website for Skip Squad Fitness later in 2021 with online, group and 1-2-1 sessions. For now, she is steadily building on her vision to take skipping and fitness to another level as a skipping superstar and arguably the first to use the term ‘skipologist’. Watch this space.

Skip Squad fitness is a Black owned business that celebrates Black joy.

Check out the @skipsquadfitness Instagram and Youtube channel where you can also reach Miss Brown directly.


Photographer: Robin Jade @ambientjade

Designer: Genieve Couture @GenieveCouture

Location: London


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