On Wednesday, November 2nd, online vintage retailer— Spark Pretty —celebrated the opening of its first brick-and-mortar pop-up shop in the Nolita neighborhood of Manhattan. The “90s Forever” store is filled with vintage items from the 1990’s, bringing New Yorkers a nostalgic set of rare goodies ranging from apparel to toys at all price points from $12-$1200.
Heavily influenced by the pop culture of the decade, apparel includes an array of unisex t-shirts from television’s favourites (think: Ren and Stimpy, Home Improvement, 90210, and Friends), hand-painted denim jackets featuring Janet Jackson, Madonna and Roger Rabbit, acid-washed skinny jeans with flamboyant embellishments, the famed red dress that “Cassandra” wore in Wayne’s World, Kelly Bundy-style bandage dresses, and Jazzercise lycra by Body Glove. Novelty items include MC Hammer, Spice Girls, and Blossom Russo dolls (all in-the-box), Teenage Mutant Ninja Turtles fanny pack, Lisa Frank lunch bag, MTV TRL microphones, and Beavis & Butthead slippers just to name a few. All items are housed in a truly outrageous storefront themed as a teenage bedroom from the 90’s, complete with shoppable posters, beanbag chairs and lava lamps.
SPARK PRETTY is the brainchild of stylist and artist Amanda Dolan. A lifelong collector and archivist of all things vintage, Dolan began selling hard-to-find clothing and accessories from the 80s & 90s online, and quickly saw a demand from all four corners of the world. Together with her business partner, Meagan Colby, whom she met while working at Betsey Johnson, they began exhibiting at the Manhattan Vintage Show, where VOGUE named them as one of the must-shop vendors. Already this year, they’ve supplied wardrobe for Broadway’s “American Psycho,” TV’s “The Goldbergs,” upcoming Netflix series “GLOW”, and The Tonight Show with Jimmy Fallon.
Subvrt Mag Editor Sara Nicolette caught up with Amanda & Meagan to discuss all things Spark Pretty, favourite 90’s moments and style icons.
The “90s Forever” Pop-Up Shop by SPARK PRETTY is located at 219C Mulberry Street (between Prince and Spring), and is open to the public for shopping November 3rd – 6th, 12pm-9pm daily.To learn more about SPARK PRETTY, please visit: www.sparkpretty.com.
Interview by Sara Nicolette, photography by Peter Roessler Photography, press release via Alyson Roy from AMP3 Public Relations.