‘War for Peace’ is inspired by vintage military uniform and the stories they represent. “I found this old military jacket in a second-hand store in Sweden. It was fitted with custom darts and hand-stitched interiors. This belonged to someone with a story to tell. I imagined the nature of combat and its power to consume, body and soul. How conscription demands to engage in war you may not believe in. To die for war you didn’t agree to. To love the ones who will never come home. This is their story.” – designer Jordana Madeleine. Notes from the designer: In our current political climate of fear and paranoia, it’s important to assert our individuality and freedoms. To be conscious of our elected official’s motivations when historic actions repeat themselves. Listen. Think. Question.
Jordana Madeleine’s process-driven practice explores the human/psychological interface, questioning what fashion is, and whether the abstract self can be physically embedded into material. Working through themes of identity, rituals and the human experience, garments are used as a form of self-expression. Designs show influence from subculture and DIY fashion movements, modernising the inspirations to develop new expressions. Jordana is a recent graduate of the School of Fashion and Textiles at RMIT University, completing the Bachelor of Fashion (Design) (Honours), and is currently based in London UK.
Designer/Creative Director: Jordana Madeleine @jordanamadeleine
Film Photographer: Pip Hicken @piphicken
Digital Photographer: Stephanie Alexopoulos @zoealeximg
Hair & Makeup: Ellie Zuker @elliezukermakeup