Welcome to the world of Lu La Loop – a British-made fashion and costume brand driven by a desire to create fun, wearable streetwear couture. Since Grimes took to the stage in 2014 wearing Lu La Loop’s one-off oversize phosphorous yellow furry knit, the brand has loved collaborating with musicians, artists and other like-minded free spirits. Some of their ongoing projects including creative partnerships with experimental electronic singer/songwriter/DJ Aja Ireland (aka AJA) and garage-punk pop warriors Tokyo Taboo.
As well as limited-run collections (such as Techno Monster and Disco Polar Party), Lu La Loop produces unique show pieces, bespoke creations and re-worked items. They value craftsmanship (often incorporating appliqué, hand knit and hand-sewn elements) and contrasts, combining the unfinished or distressed with the refined and clean. The label’s approach to fashion is wild, unfettered, limitless, and recognises no boundaries (including those of gender) – accompanied by a passionate belief in the power of imagination and optimism.
Lu La Loop is excited by youth culture, inspired by sci-fi and music (techno, darkwave, punk and more) and always exploring new ideas. Mixing retro-futuristic trash/glam metallics with beautiful high end fabrics, synthetics with natural materials, or mashing together raw and finished elements, they revel in juxtaposition. A collision of Kawaii culture, chaos magick and the darkness of the dance floor, their work is sometimes childlike in its adventurousness and disregard for convention, more than often playful and always fun – albeit with a dark side.
Lu La Loop would love to see their pieces brought to life, through unique on-street styling or stage performance, from hanging out in the daytime through to dancing all night. They aim to expand globally, continuing to inspire a new generation of ‘Lu La Loopers’ with pieces that will make them feel strong, vibrant, comfortable and, above all, happy – all with a healthy hint of humour and more than a dash of darkness.
Models: Etionsa Susy Agbontaen @its__susy/
Hugo Rodrigues @hugoaerodrigues
Photographer: Laura Kate Bemrose @london_reflected
Make Up Artist: Ema Kasper @emakaspermua
Fashion/ Accessories + Styling: LU LA LOOP @lulalooplucy
Teddy Bag by 126.96.36.199 @188.8.131.52
LU LA LOOP is currently updating their website and will have a new online concept store coming soon.