‘ZEF’ was inspired by South African rap-rave group Die Antwoord’s front lady Yolandi Visser’s style, which describes a slang word in Afrikaans that roughly translates to “uncool”, “disgusting”, “gross” or “trashy”. The culture is that you literally don’t care what anyone else thinks of you. Through this editorial the team presented a trashy, colourful, weird aesthetic where there are no rules and anything goes.
Photographer – Ben Scott @benscottphotographer
Make Up – Gabriella Renay @gabriellarenay
Model – Georgia Jones @george_bones
Nails – Ekaterina Loujakova @gloomykatya
Designer – Millie Shorter @millieshorter
Hair/concept – Carolyn Jayun Gahan @carolynjayun